Pocket listings—also known as “whisper” and “coming soon” listings—have been popular for years among celebrities and the wealthy seeking to shield their privacy. But they increasingly are used by a broader segment as the housing market heats up and inventory remains tight.
“We’re very much in a seller’s market,” said Kimberly Casey, who notes that “buyers really love” access to houses that aren’t publicly listed, while sellers have greater control over the process.